Agriton Direct Data Protection & Privacy Statement

This notice describes how we collect, store, transfer and use personal data. It tells you about your privacy rights and how the law protects you.
In the context of the law and this notice, ‘personal data’ is information that clearly identifies you as an individual or which could be used to identify you if combined with other information. Acting in any way on personal data is referred to as ‘processing’.
This notice applies to personal data collected through our website and through social media platforms and online retail platforms, including @agritonUK @homeadgardenbyagritonUK www.agriton.co.uk, www.homeandgarden.agriton.co.uk, agritondirect.co.uk.
Except as set out below, we do not share, or sell, or disclose to a third party, any information collected through our website.

Use of information we collect through automated systems


Cookies are small text files that are placed on your computer’s hard drive by your web browser when you visit a website that uses them. They allow information gathered on one web page to be stored until it is needed for use at a later date.

They are commonly used to provide you with a personalised experience while you browse a website, for example, allowing your preferences to be remembered.
They can also provide core functionality such as security, network management, and accessibility; record how you interact with the website so that the owner can understand how to improve the experience of other visitors, and serve you advertisements that are relevant to your browsing history.
Some cookies may last for a defined period of time, such as one visit (known as a session), one day, or until you close your browser. Others last indefinitely until you delete them.

Your web browser should allow you to delete any cookie you choose. It should also allow you to prevent or limit their use. Your web browser may support a plug-in or add-on that helps you manage which cookies you wish to allow to operate.

The law requires you to give explicit consent for use of any cookies that are not strictly necessary for the operation of a website.

When you first visit our website, we ask you whether you wish us to use cookies. If you choose not to accept them, we shall not use them for your visit except to record that you have not consented to their use for any other purpose.

If you choose not to use cookies or you prevent their use through your browser settings, you may not be able to use all the functionality of our website.
We use cookies in the following ways:

  • to track how you use our website
  • to record whether you have seen specific messages we display on our website
  • to keep you signed in to our website
  • to record your answers to surveys and questionnaires on our site while you complete them
  • to record the conversation thread during a live chat with our support team

[We provide more information about the cookies we use in our cookie policy].

Personal identifiers from your browsing activity

Requests by your web browser to our servers for web pages and other content on our website are recorded.

We record information such as your geographical location, your Internet service provider and your IP address. We also record information about the software you are using to browse our website, such as the type of computer or device and the screen resolution.

We use this information in aggregate to assess the popularity of the webpages on our website and how we perform in providing content to you.

If combined with other information we know about you from previous visits, the data possibly could be used to identify you personally, even if you are not signed in to our website.

Your rights

The law requires us to tell you about your rights and our obligations to you in regard to the processing and control of your personal data.
We do this now, by requesting that you read the information provided at http://www.knowyourprivacyrights.org

Encryption of data sent between us

We use Secure Sockets Layer (SSL) certificates to verify our identity to your browser and to encrypt any data you give us.
Whenever information is transferred between us, you can check that it is done so using SSL by looking for a closed padlock symbol or other trust mark in your browser’s URL bar or toolbar.

Delivery of services using third party communication software

With your consent, we may communicate using software provided by a third party such as Facebook (WhatsApp), Apple (Facetime), Microsoft (Skype) or Zoom Video Communications (Zoom).

Such methods of communication should secure your personal data using encryption and other technologies. The providers of such software should comply with all applicable privacy laws, rules, and regulations, including the GDPR.

If you have any concerns about using a particular software for communication, please tell us.

Communicating with us

When you contact us, whether by telephone, through our website, or by email, we collect the data you have given to us in order to reply with the information you need.
We record your request and our reply in order to increase the efficiency of our Agriton Direct.

We may keep personally identifiable information associated with your message, such as your name and email address so as to be able to track our communications with you to provide a high-quality service.


If you are not happy with our privacy policy, or if you have any complaint, then you should tell us.

When we receive a complaint, we record the information you have given to us on the basis of consent. We use that information to resolve your complaint.

We aim to investigate all complaints relating to user-generated content. However, we may not be able to do so as soon as a complaint is made. If we feel that it is justified or if we believe that the law requires us to do so, we shall remove the content while do so.

Making a complaint may not result in the removal of the content. Ultimately, we have to make a judgment as to whose right will be obstructed: yours, or that of the person who posted the content that offends you.

If we think your complaint is vexatious or without any basis, we shall not correspond with you about it.

If your complaint reasonably requires us to notify some other person, we may decide to give to that other person some of the information contained in your complaint. We do this as infrequently as possible, but it is a matter for our sole discretion whether we do give information, and if we do, what that information is.

We may also compile statistics showing information obtained from this source to assess the level of service we provide, but not in a way that could identify you or any other person.

If a dispute is not settled then we hope you will agree to attempt to resolve it by engaging in good faith with us in a process of mediation or arbitration.

If you are in any way dissatisfied about how we process your personal data, you have a right to lodge a complaint with the Information Commissioner’s Office (ICO). This can be done at https://ico.org.uk/make-a-complaint/

We would, however, appreciate the opportunity to talk to you about your concern before you approach the ICO.

How we obtain personal data

The information we process about you includes information:

  • you have directly provided to us
  • that we gather from third party databases and service providers
  • as a result of monitoring how you use our website or our services

Types of personal data we collect from third parties

We confirm some of the information you provide to us directly using data from other sources. We also add to the information we hold about you, sometimes to remove the need for you to provide it to us and sometimes in order to be able to assess the quality of the services you offer.

The additional information we collect can be categorised as follows:

  • information that confirms your identity
  • business information, including your business trading name and address, your company number (if incorporated), and your VAT number (if registered)
  • information that confirms your contact information
  • reviews and feedback about your business on other websites through which you sell your services
  • unsolicited complaints by other usersTypes of personal data we collect from your use of our services

By using our website and our services, we process:

  • your username and password and other information used to access our website and our services
  • information you contribute to our community, including reviews
  • your replies to polls and surveys
  • technical information about the hardware and the software you use to access our website and use our services, including your Internet Protocol (IP) address, your browser type and version and your device’s operating system
  • usage information, including the frequency you use our services, the pages of our website that you visit, whether you receive messages from us and whether you reply to those messages
  • transaction information that includes the details of the products services you have bought from us and payments made to us for those services
  • your preferences to receive marketing from us; how you wish to communicate with us; and responses and actions in relation to your use of our services.

Our use of aggregated information

We may aggregate anonymous information such as statistical or demographic data for any purpose. Anonymous information is that which does not identify you as an individual. Aggregated information may be derived from your personal data but is not considered as such in law because it does not reveal your identity.

For example, we may aggregate usage information to assess whether a feature of our website is useful.

However, if we combine or connect aggregated information with your personal data so that it can identify you in any way, we treat the combined information as personal data, and it will be used in accordance with this privacy notice.

Information we process because we have a contractual obligation with you

When you create an account on our website, buy a product or service from us, or otherwise agree to our terms and conditions, a contract is formed between you and us.
In order to carry out our obligations under that contract we must process the information you give us. Some of this information may be personal data.

We may use it in order to:

  • verify your identity for security purposes when you use our services
  • sell products to you
  • provide you with our services
  • provide you with suggestions and advice on products, services and how to obtain the most from using our website

We process this information on the basis there is a contract between us, or that you have requested we use the information before we enter into a legal contract.

We shall continue to process this information until the contract between us ends or is terminated by either party under the terms of the contract.


  1. COMMITMENT TO DATA PRIVACY AND SECURITY. Agriton Direct (“We” “Us” “Our”) are committed to respecting and protecting your data & privacy. This policy sets out the basis on which any personal data We collect, or that you provide to Us, will be processed and stored by Ourselves.
  2. For the purpose of the GENERAL DATA PROTECTION REGULATION 2018, the data controller is Agriton UK Ebear Farm, Westleigh, Tiverton EX16 7HN.
  3. INFORMATION WE MAY COLLECT FROM YOU. We collect and process the following information about you:
    Name, postal address, telephone number, email address and business name if applicable, either over the telephone, in writing or over email.
    Any bank details you have provided to Us in order to process payments electronically.
    Details of any complaints procedures which may have been raised with Us.
    We do not collect any sensitive information for which stronger legal protection may apply.
  4. IP ADDRESSES, COOKIES & INTERNET TRAFFIC. Any personal information collected by visiting www.agritondirect.co.uk including, but not limited to, traffic data, location, operating system and browser type, are not held by the Company, and are purely utilised by website systems to anonymously monitor trends in online traffic. IP addresses or cookies are not linked to personally identifiable information.
  5. LINKS. Our websites contain links to other sites. Please be aware that Agriton Direct is not responsible for the privacy practices of such other sites. This privacy statement applies solely to information collected by this website. However, if you have any concerns about privacy on linked sites please get in touch.
  6. STORAGE OF PERSONAL DATA. All data collected from you and relating to your business with Us is stored on our secure servers. Agriton Direct does not transfer any personal data outside the European Economic Area (EEA).
  7. PAYMENT CARD INDUSTRY DATA SECURITY STANDARD (PCI DSS) sets the requirements for organizations and sellers to safely and securely accept, store, process, and transmit cardholder data during credit card transactions to prevent fraud and data breaches. Agriton adheres to PCI DSS using external auditors and our websites undergo monthly automated scanning to ensure PCI DSS standards are maintained. Agriton Direct undergoes annual audits to reassess and address any issues with non-website based PCI DSS compliance.
    Payment information is never taken by us or transferred to us either through our website or otherwise. Our employees and contractors never have access to it.
    At the point of payment, you are transferred to a secure page on the website of Opayo. That page may be branded to look like a page on our website, but it is not controlled by us.
  8. HOW WE USE YOUR INFORMATION. Personal and business information collected by Ourselves is not used for marketing purposes, and is strictly limited to aiding Us to carry out Our obligations arising from any contracts entered into between you and Ourselves, and to notify you of any changes to Our service or terms of business. Email address details are used when preparing and sending invoices business newsletters, and compiling email campaign reports. Opportunities to unsubscribe from newsletters are provided with every mailing.
  9. DISCLOSURE OF YOUR INFORMATION. No information We collect is used for marketing purposes, or passed or disclosed to third parties for the purposes of marketing. In the event that Agriton Direct is acquired by a third party, personal data relating to current orders and contracts will be transferred as a business asset. We are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply Our Terms of Business, Our Terms and Conditions of Sale, or any other agreements to protect Our Rights. This includes (but is not limited to) exchanging information with organisations for the prevention, detection or investigation of a crime, national security, the assessment or collection of tax, or judicial or ministerial appointments.
  10. YOUR RIGHTS. You have the right to know what information we hold in regard to yourself, and We are under a legal obligation to disclose our holdings should you request We do so. We will presume that you consent to us continuing to hold your personal information unless you contact us informing otherwise. You do have the right to withdraw consent for the use of your personal data, and to ask us to erase your personal details from our servers.
  11. ACCESS TO INFORMATION The GENERAL DATA PROTECTION REGULATION 2018 gives you the right to access and/or amend information We hold about you should you wish. Please contact Us with your requests by writing to Agriton UK Ebear Farm, Westleigh, Tiverton EX16 7HN
  12. NOTIFICATION OF CHANGES. If we decide to change our privacy policy, we will post those changes on this document so our users are always aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it.